We Power Great Brands To Grow
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Channel Mix Strategy & Media Optimization
We partner with your internal marketing & finance team to develop a channel mix strategy to exceed your revenue goals.
- Design and execute a 6 or 12-month channel mix strategy.
- Provide media buying expertise across Paid Social, Paid Search, Affiliate, Direct Mail, and TV/OTT.
- Develop & execute the strategy to scale owned marketing channels (Friend Referral, Email, SMS, Notification).
- Leverage our owned media properties to deploy native advertising.
Go-To Marketing Positioning & Creative Development
We conduct an audit across all marketing touchpoints to identify strengths, weaknesses, and key areas of opportunity.
- Develop your brand’s go-to-market positioning through messaging & creative.
- Provide proprietary ad copy formulas for digital marketing.
- Storyboard, direct, & edit best-in-class digital performance video ads.
- Craft your TV/OTT commercial concept, write the script, and produce it.
Conversion Rate Optimization
We will improve your funnel conversion rate through qualitative user testing, A/B tests, and breaking down conversion barriers.
- Perform funnel audit, identify conversion barriers, and develop solutions to solve funnel conversion rate for both paid and non-paid channels.
- Landing page development to drive top-of-funnel conversion improvement.
- Identify key metrics to report on a daily, weekly, monthly basis.
- Build a robust A/B testing program to drastically improve website conversion rate.
Testimonial
“Lorem ipsum dolor sit amet consectetur adipiscing elit sed do eiusmod tempor incididunt ut labore”
Magita Jasmine
VP of Growth Marketing at Four Freshly
- 77% Sale Increase
- 99% Revenue Increase
- 52% Spend Decrease
Customer touchpoints to-date by our clients through creative campaigns powered by Lane 529
See Case Studies
“Lorem ipsum dolor sit amet consectetur adipiscing elit sed do eiusmod tempor incididunt ut labore”
Magita Jasmine
VP of Growth Marketing at Four Freshly
- 77% Sale Increase
- 99% Revenue Increase
- 52% Spend Decrease
Customer touchpoints to-date by our clients through creative campaigns powered by Lane 529
See Case Studies
Explore Other Services
Channel Mix Strategy
Content Marketing
Paid Social Media Buying
Organic Social Media
Direct Mail
OOH
TV/OTT Media Buying
Lifecycle Marketing
Paid Search
Ad Creative Ideation & Creation
Free Channel Growth
Full Funnel Marketing
Landing Page Development
Creative Testing
Growth Loops
Organic Growth Channels
Explore Our Services
Evolve into your full potential using our services
- Channel Mix Strategy
- Digital Marketing Strategy
- Conversion Rate Optimization
- Paid Search
- Creative Ideation & Development
- Content Marketing
- Customer Journey
- Facebook/Instagram
- Media Buying
- Digital Video Development
- Direct Mail
- Out Of Home Advertising
- TV Media Buying
- TV Creative Development
- Customer Relationship Management
- Organic Social Media
